As Chapendane argues, “Hargreaves’ characters are familiar with a wide enough audience that the meme format can be both easily understood and shared.” The meme involves remixing or parodying the books with more complex, relatable experiences like searching for medical diagnoses online. Meanwhile, nostalgia is also a key factor when it comes to remixing Roger Hargreaves’ popular Little Miss children’s books. Little miss meme /8Jy8J0U0XU- hipstermermaid July 21, 2022 “It’s a history that can also be shaped and presented in particular ways, for example, that the past really was better than the present is or the future will be,” he explained in a statement to Passionfruit. Saul Rosenthal added that nostalgia and the internet are an ideal pairing because, online, “there is a vast deposit of history” that people can draw upon. “Sharing these moments online will inevitably garner responses from other people who had similar experiences and are also ‘in the know.’”Ĭlinical psychologist Dr. Similarly, with nostalgia, “Groups of people are identifying moments from their past that impacted their lives,” she added. “To participate in a meme, online users must be ‘in the know’ or have some shared experience,” she explained. Zulli, nostalgia “functions in a similar way” to memes. Diana Zulli, an assistant professor of communication at Purdue University, told Passionfruit that nostalgia and memes are “inextricably linked” because both are used to connect people. In many ways, the very nature of memes makes it easy to be nostalgic.
#Childhood nostalgia memes driver#
But how did this come to be? Passionfruit spoke a range of experts in order to unpack how and why nostalgia became such a key influence and driver of online culture: it was kinda vibes tbh #fyp #relatable #foryoupage #meme #slay #quarantine #lockdown #nostalgia #throwback ♬ original sound – Luna But on the internet, it has become the norm due to the speed of social media. If it were any other context, feeling nostalgic for a time period that’s as little as two years ago feels absurd. We have people feeling nostalgic not just for the 2000s, but 2014 Tumblr teenagerdom, the “good old days” of 2019 TikTok, and 2020 coronavirus lockdown TikTok. What’s interesting about nostalgia is that, in online spaces, it has been massively accelerated. Some of the latest meme formats hone in on beloved childhood memories like the Little Miss books and American Girl dolls with, of course, Gen Z’s trademark self-aware, sardonic, dark humor wrapped up in at least five layers of irony and internet in-jokes. Even through our memes-the very DNA of the internet-the influence of nostalgia is pertinent.
Photo credit: Dimitra Merziemekidou/Shutterstock, Tania0378/Shutterstock, social media lately, nostalgia feels inescapable from the resurgence of Y2K and 2014 Tumblr “emo” as aesthetics and fashion trends to endless reboots of classic shows and movies.
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